Clothing brands have begun using body-scan data to tweak their clothing sizes and to help customers find the right fit. But a new Kickstarter campaign is taking this method further by creating sizes from the ground up. With 50 different sizes modeled after body scans, Stantt wants to provide a quick and cheap alternative to custom-tailored clothing.
Stantt founder Matt Hornbuckle started by scanning the bodies of more than 1,000 men ranging in age from 25 to 35. Each scan was composed of about 200 body measurements. He narrowed these down to three main measurements that would determine how well a shirt would fit: chest width, waist width and arm length. Using the data collected, Hornbuckle created each new size from digital models of various body builds.
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